On the evening of 22 October local time, Canadian Prime Minister Justin Trudeau delivered a televised address announcing an ambitious plan: to double exports to non-US markets by 2035, generating an additional C$300 billion in net trade gains. This initiative stems from Canada's profound reflection on its longstanding dependence on the US market and its urgent need for economic transformation.
1.For years, Canada's economy has been inextricably linked to the United States, with over 75% of its exports destined for American shores. Yet US tariff policies have hung like the Sword of Damocles, inflicting persistent damage on the Canadian economy, with aluminium, steel, automotive and timber industries bearing the brunt. Since August this year, numerous Canadian goods exported to the US have faced additional tariffs of up to 35%, leaving Canadian businesses reeling. Against this backdrop, Canada's pursuit of trade diversification has become an urgent imperative.
2.In Canada's endeavour to expand beyond the US market, the PE materials industry is poised to emerge as a shining new star.
3.PE, or polyethylene, is a widely used polymer material renowned for its excellent low-temperature resistance, chemical stability, and electrical insulation properties. Its applications are extensive, spanning the production of films, containers, pipes, and more, with particularly notable performance in the lighting sector.
Imagine streets across Canada illuminated by PE-made luminaires emitting soft yet brilliant light. These fixtures not only offer superior light transmission and durability but also align with global demand for eco-friendly, energy-efficient products. Canadian PE lighting manufacturers can harness this momentum to penetrate every corner of non-American markets. For instance, the European Union market imposes stringent standards and maintains robust demand for eco-friendly products. Should Canadian PE lighting meet relevant certification requirements, it would undoubtedly secure a foothold in the European market.
Furthermore, the rise of emerging Asian markets has fuelled growing demand for diverse consumer goods. With their varied designs, reasonable pricing, and reliable quality, PE lighting fixtures possess the capability to establish a presence in Asian markets. Canadian enterprises can raise awareness of PE lighting's advantages by participating in international lighting exhibitions and collaborating with local distributors.
Naturally, Canada's economic transition will not be without its challenges, and the PE industry faces numerous hurdles. Yet as Prime Minister Carney stated, ‘Delaying action will only intensify the pressure.’ Economic transformation ‘cannot be achieved overnight; it requires sacrifice and the passage of time.’ Through dedicated efforts, the PE materials industry will emerge as a vital force in Canada's expansion beyond North American markets. It will contribute significantly towards doubling export revenues while injecting fresh vitality into the nation's sustainable economic development.
Post time: Oct-24-2025